DIGITAL SPORTS EVENTS
KONZEPT & STRATEGIE

DIGITAL SPORTS EVENTS KONZEPT & STRATEGIE

How does a sports event app stand out from other (f.e. competitor’s) applications on the market? 

Naturally, the answer to this question depends on the respective event and the event target group.  

Basically, the mobile application should, on the one hand, focus on the user (participant) and their needs. At the same time, however, take into account the provider of the application (usually the event organizer) and their interests (e.g. involvement of the event partners and sponsors)

Basic requirements and features

Reliable functionality

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User experience

the simplest and most user-friendly handling of the application (UI) combined with an adequate app design

Reliable functionality

Easily readable, understandable visualizations of the sports event by use of the app.

Real-time information

Real-time information (via audio, screen) to make the best possible use of the digital platform. In the world of sports events, this means the availability of information on the event in general for the user, from updated start lists to the current and quickly available interim and final results.

In-App Services

In-app services such as communication channels (e.g. chat channels) complement a comprehensive setup of the mobile apps tailored to the needs of the user.

MONETIZATION OF SPORTS EVENT APPS

A very important factor in the considerations when providing a mobile app for sports events is the monetization of the services. With its digital strategy, the provider wants to serve existing business fields on the one hand and tap the potential of new target groups and fields on the other. 

Well-known models such as freemium, in-app purchase offers, subscription- and advertising-based models can be supplemented by creative, new approaches and in any case represent an important component in the app architecture and the feature list of the application at the beginning of the considerations.

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ACTYVO GmbH 

Berbiceweg 5

CH-8212 Neuhausen am Rheinfall

contact@actyvo.app

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