How does a sports event app stand out from other (f.e. competitor’s) applications on the market?
Naturally, the answer to this question depends on the respective event and the event target group.
Basically, the mobile application should, on the one hand, focus on the user (participant) and their needs. At the same time, however, take into account the provider of the application (usually the event organizer) and their interests (e.g. involvement of the event partners and sponsors)
A very important factor in the considerations when providing a mobile app for sports events is the monetization of the services. With its digital strategy, the provider wants to serve existing business fields on the one hand and tap the potential of new target groups and fields on the other.
Well-known models such as freemium, in-app purchase offers, subscription- and advertising-based models can be supplemented by creative, new approaches and in any case represent an important component in the app architecture and the feature list of the application at the beginning of the considerations.